Supply Chain Management of Fruits and Vegetables - 2493 Words

Supply Chain Management of Fruits and Vegetables - A Case Study N T Sudarshan Naidu Abstract India is witnessing rapid changes in retailing with urbanization, increase in disposable income, changing lifestyle, preferences and eating habits of its population. India with diverse agro-climatic conditions offers both opportunities and challenges in retailing of fruits and vegetables. Concentration of production with small and medium farmers in remote areas without proper infrastructure facilities and market linkages has led to large scale inefficiencies in supply chain. Namdhari’s Fresh has successfully overcome the challenges by producing fruits and vegetables on their own farms under different agro-climatic conditions apart from contract†¦show more content†¦To take advantage of the booming Indian economy, leveraging their competitive advantage of seeds, network with farmers and experience in agriculture they diversified into fruits and vegetables production, retailing and export. The turnover of Namdhari’s Fresh has increased from about Rs.29 crore in 2 004-05 to Rs.60 crore in 2006-07. Namdhari’s Fresh has its own farms producing fruits and vegetables under diverse agro-climatic conditions from North to South India. They also have contract farming arrangement with over 2000 farmers at different places. The production under different agro-climatic conditions and strong network with farmers enable them to produce the fruits and vegetables round the year. They grow more than 50 different varieties of fruits and vegetables in different production centres across the country. Importance is given at all levels to maintain the quality of the produce. Namdhari’s Fresh offers best quality fruits and vegetables to consumers with production under diversified climates, good infrastructure, technical manpower and application of advanced technology at all levels from production to the point it reaches customers. They supply fruits and vegetables mainly to three segments namely export, Namdhari’s Fresh retail outlets and institutional customers like star hotels and retail chains apart fromShow MoreRelatedFresh Fruits and Vegetables Supply Chain901 Words   |  4 Pagesexisting supply chains, capitalizing on the opportunities present and finally designing a new supply chain which would fill these gaps. To achieve this, this project report has been done in three parts: †¢ Evaluation of existing supply chains and identification †¢ Analysis of Fresh Fruits and Vegetables Supply Chain at Reliance Fresh †¢ Analysis of case study ‘Creating Social Value through Banana Supply Chain’ Evaluation of existing supply chains In fresh fruits and vegetables supply chain, thereRead MoreReport Of The Key Points From The Article Food Demand992 Words   |  4 PagesSummary of the Key Points from the Article Food demand has been grown which creates a challenge to food availability and access. Food production must expand to balance supply with growing demand, and food has to move efficiently from production to consumption site. Importantly, demand for locally-grown food in the United States has also increased sharply which makes the U.S. Department of Agriculture (USDA) implement regional and local food systems for working with farmers, wholesalers, shippersRead MoreThe Food Chain : Food And Agriculture Organization Of The United Nations2318 Words   |  10 PagesIt is important to start with de definition of food chain, FAO (Food and Agriculture Organization of the United Nations) defines the food chain as responsible for the supply of food that is safe, healthy and nutritious, which is completely traceable from farm to fork (Fao.org, 2014). The food chain is reported as both a supply chain and a value chain (Havas and watts 2014). Therefore, supply chain consists of all parts, from pri mary producers, food processing, food distribution, food retail, foodRead MoreThe Business Venture Is Called Organics For All1357 Words   |  6 Pagesopportunity is around need to cater to organic vegetable fruits demand to larger segment of consumers. Currently organic produce is considered to be very expensive and sparsely available in the market. There are valid reasons why price points are very high. In general a normal middle class / upper middle class consumer rely on highly unorganized market to buy vegetables. Organized retail sector has recently started catching up. Organic vegetable and fruits supply is a niche segment and usually is availableRead MoreGujarat Cooperative Milk Marketing Federation Limited (Gcmmf)1443 Words   |  6 Pagesthe easy way out? Can it stay in its core business and make a difference to the milk sector in India (and yet be successful commercially)? Introduction: GCMMF was established in the year 1973 with a view to streamline the milk production and supply process in Gujrat. Its main aim was not to maximize profits but to give the dairy farmers a fair deal, who until then were being exploited by the private milk contractors. GCMMF was a great success since its inception. By providing on-time paymentsRead MoreFood And Beverage Industry : Supply Chain Management1123 Words   |  5 Pagesworld. Recognizing that supply chain management is a core strategy and achieving world class performance in this strategy by developing and managing supply chains that provide flexibility, response time and delivery performance that exceed the competition is a key to survival in the food and beverage industry. The largest production sectors of food industry are brewing, milling, baking, confectionery, animal and vegetable oils, sugar, dairy products, fruits and vegetables, soft drinks, fish and meatRead MoreValue Chain And Supply Chain Essay2316 Words   |  10 Pagesbe ahead of their competitors or at least in step with them. This is where value chain comes in. Value chain deals with adding value to your product so that the company might gain a competitive edge over their rivals. There is always has been a bit of a confusion between value chain and supply chain. Many people get confused between the two. Value chain and supply chain are similar but not quite the same. Value chain refers to the process of adding value to an article or product which includes productionRead MoreRole Of Entrepreneurs For Promoting Agribusiness1659 Words   |  7 Pageshas to perform different roles of promoting production, processing, value addition, trade and marketing. Agribusiness is a generic term that refers to the various businesses involved in food production, including farming and contract farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing, marketing, and retail sales. Agribusiness is widely used simply as a convenient portmanteau of agriculture and business, referring to the range of activities and disciplines encompassedRead MoreLogistics Support for Agrobusiness in Context of the Supply Chain of Perishables1322 Words   |   6 Pagescultivation of vegetables, spices and tropical fruits now grown in Bangladesh could supply raw materials to local agribusiness for both domestic and export markets. Progressive agricultural practices have improved marketing techniques. Modern processing facilities have raised the quality of agribusiness and expanded production levels significantly. Priority agro products are canned juices, fruits, vegetables, and dairy and poultry products. Keywords: Agro food product, Supply chain management, logisticsRead MoreMarketing Environment For V8 V Fusion + Energy Drinks962 Words   |  4 Pageswith a blend of vegetable and fruit juices and powered naturally by green tea. This product would be the first of its kind in the market, one of the major advantages of the drink is user get energy without the harsh effects of caffeine. V8 V-Fusion + Energy drinks provide people with a healthier alternative to most energy drinks on the market today. Each single-serving can contains one combined serving of vegetables and fruit (1 serving = 1/4 cup of vegetables and 1/4 cup of fruit), and provides an