How would the internet firms Napster, Kazaa, and Apples iTunes music store be reflected in a porter five forces industry analysis

Five Forces Model of Competition Porter’s uses the five forces to give appropriate strategies that help in analyzing company’s position against any competitors within the market. The forces used include; the power of suppliers, new entrants, threats posed by substitutes, customers power and rivalry.Advertising We will write a custom assessment sample on How would the internet firms Napster, Kazaa, and Apple’s iTunes music store be reflected in a porter five forces industry analysis? specifically for you for only $16.05 $11/page Learn More Threats posed by new entrants The music industry is one of the industries with extremely high start-up costs, this provides low rate of new entrants. The internet firms Napster, Kazaa, and Apple’s have explicitly utilized the distribution channels and also based their sales on strong brands making it difficult for the new entrants to penetrate. This has made the competitors in this industry t o try small markets in place of large markets that have been occupied by the bigger companies. Napster, Kazaa, and Apple’s have built a strong base over the years hence creating popular space within the computer industry (McGuigan, Moyer and Harris 382). Status of the suppliers within the market The business of music and computers is maintained using constant supply from numerous suppliers in the market. The larger companies Napster, Kazaa, and Apple’s makes the position within the market to be low since they can switch suppliers any time and feel no negative effects. This has made the suppliers from the music industry to adjust on their prices and quality of products in order to attract bids from the big companies. This clearly shows that the competition is too high and leaves the suppliers with tough decisions to make (McGuigan, Moyer and Harris 333). The status of Buyers within the market Customers of internet firms Napster, Kazaa, and Apple’s have many optio ns of computer companies where they can do their purchases. The costs involved when switching to any option is low making the buyers move at will. This is brought by the differences in cost, quality and services provided. This has made the power of buyers to be strong within the music industry. Napster, Kazaa, and Apple’s should create a strong differentiation of products in order to counter this since it will raise the costs required for an individual to shift from one company to another. The companies can only find it difficult when differentiation is done within the computer operating systems (McGuigan, Moyer and Harris 64).Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Substitute Products There are numerous substitute products in the music industry that are readily available for download. These companies have to put extra effort in order to convince customers of the superi ority of their products. This calls for more differentiation of the music products that these companies deal with. The differentiation of the operating systems of these companies can command higher pricing only when channelled through other options other than individual buyers. Napster, Kazaa, and Apple’s can counteract this by locking business facilities to enable change to occur within the facility or more than one region. The connectivity of music industry within the internet has increased the possibility of switching individual units keeping other things constant (McGuigan, Moyer and Harris 230). Level of Rivalry Napster, Kazaa, and Apple’s have other competitors with the potential of commanding larger portion of the market share. Competition is high in the music industry since the switching costs are very low. The internet music industry has so many companies copying one another. This has made it tricky for Napster, Kazaa, and Apple’s to expand (McGuigan, M oyer and Harris 383). Why was the Internet a disruptive technology for Sony music? The internet brought about possibility of mass piracy and theft of intellectual property. It was a disruptive technology for Sony since it allowed consumers to easily share music songs which offered high competition to the offline distribution companies like Sony. It contributed towards elimination of business intermediaries and reduced the costs involved in transacting businesses. Internet technology also eliminated the constraint that Sony Corporation had on limiting themselves only to best selling music due to storage space (McGuigan, Moyer and Harris 383). What should eSony music’s competitive strategy in response to this crisis? Sony Corporation’s strategy is to use major and independent labels. This is done by construction of viable and licensed infrastructures used for selling music within the digital market to prevent further infiltration of disruptive technologies. In-order to c ompete fairly Sony offers catalogues rich in modern and popular songs; they also provide interfaces that are easy to use, offering relatively low prices, information on live concerts and recommendation data. Elimination of certain costs that goes with selling of products. For example, packing and shipping by distributing all songs and albums through online music stores. Sony also plans to apply the use of Internet proxies which prevent the direct connection between up loaders and down loaders.Advertising We will write a custom assessment sample on How would the internet firms Napster, Kazaa, and Apple’s iTunes music store be reflected in a porter five forces industry analysis? specifically for you for only $16.05 $11/page Learn More This interruption is made possible by digital middlemen. The files pass through other set of computers before finally being downloaded. The use of software that enhances privacy and the methods used in file download s ystem. This software enables a song to be scrambled and downloaded as raw opaque data, which is not clearly understood. The actual song is not downloaded until the actual keys are granted (McGuigan, Moyer and Harris 545). Sony Corporation’s business mainly deals with manufacturing of electronics. It currently runs business programs that deal with distribution of movies and music contents, video games and financial services. The fierce competition comes from big companies such as Apple’s and Panasonic. The strength of Sony lies in its wide range of products, the ability to source internally key components and getting involved in strong alliances (McGuigan, Moyer and Harris 644). The opportunities that the company can utilize include actions such as moving into new market segments within the global environment that provide lucrative returns. They also need to increase their responses to market needs and diversify their production line. In order to do all these, there is need for the company to carry out quarterly analysis of available market opportunities in order to identify rich consumer markets (McGuigan, Moyer and Harris 333). Product differentiation strategy Sony Corporation has to utilize its resource strengths that include the strong brand name, ownership and distribution strategies. The competitive strategy for Sony is product differentiation since most of its products are more less the same as those for other companies i.e. CD player for Sony is the same as that for Panasonic. Therefore for Sony to achieve competitive advantage in the line of product differentiation, the company should focus on building new core products that appear unique, interesting and of high quality like play stations. The creation of new core products makes it difficult for other competitors to enter the market place. For example, Sony should manufacture mini disc players that have in-built default memories to facilitate downloading of music (McGuigan, Moyer and Har ris 62). 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Participation essays

Participation essays Chapter 9- Effective Participation (Wilson 253-255) I will go through each of the five categories under effective participation and tell what I observed on our group for each one. First- I think each member of our group was committed to do their best as time and resources allowed. Each contributed to the group in meetings and in presentations. Keith often was the leader behind our group presentations. I would say that he always was but I'm not sure that my memory is accurate. He came up with the ideas for the presentations that we ended up using, he coordinated them, made sure that everyone knew what they were doing and that they were going to do their part and be there on the day of the presentation. Charley did his part well and helped contribute ideas and suggestions for ways of presenting. Jessica and Salena came through and completed every assignment that they were given. When given parts to do for presentations they did them. Second- In our group members had differing goals that they wanted to accomplish. Though as it became closer to the due date of the final I think those goals became more the same but because of these differences it is difficult to determine for sure if every group member was committed to the good of the group or not. Over all I think the common goal of the group especially towards the end was to complete the final. This goal was shared both as a group and individually and the group was used to help all of the individuals complete the final. Third- Our group did not deal much with facts and opinions that would cause much tension as it might have had it been formed in an organization. But when it came to how to do the final conflict arose as different members had different ideas of how to do the final. As individuals expressed the way they saw that it was supposed to be done conflict ensued. Fourth- the best example I saw of possible competition in our group, though it didn't damage th ...

The fundamental principles of organization and management commonly Essay

The fundamental principles of organization and management commonly involved in the paralegal practice to your trainees - Essay Example Working hours – Now mention of the working hours is only a way to ensure that the paralegal works in the most effective manner, bringing all his or her tasks to completion. Depending on the law firm, the working hours may vary. Then again, the compensatory time, overtime, holidays, absence procedures etc are only a few other ways of providing the complete guideline to the paralegal. 2. Area of work – Legal research, Drafting letters and documents, Preparation of briefing notes, Document Management, proofreading, taking notes from the clients and courtroom, attending the client meeting, court meetings, preparing the billing, pleadings, court applications, instructing the counsel and so on. 3. Employee conduct – Each and every firm has a different code of conduct. The conduct spans an area covering the grooming and the dress code, the ensuring that the procedures are secure, set evaluation procedures, confidentiality and so on. 4. Ethics for work – Confidentiality, fees and funding of the client, non-disclosure, proper court room conduct, proper representation of the client, illegal activities and so on make for the other important aspect for the paralegal. Several of the presets of the management and organization system aiming at the paralegal, such as, time management, the work ethics required on behalf of the paralegal, the area of legislation and work to be handled by the paralegal – these all only make the task at hand clearer, while also enhancing the understanding of the way a paralegal is supposed to work. Secondly, the memo also helps enhance the understanding of the paralegal trainees about the way of functioning of the law firm, providing a clearer view into the legalities, policies and modalities. A trainee paralegal can successfully follow the presets mentioned in the memo and work accordingly. Following a strict routine of filling in the forms (for time management recording the hours worked every day), document management (indexing,

Summary Essay Example | Topics and Well Written Essays - 500 words - 163

Summary - Essay Example lves to handle the changes in the environment in a period or framework that is way shorter than that provided by the usual mechanisms involved in natural selection. This idea is what research on cancer is focusing on. The process of epigenetics involves chromatin remodeling, a process that involves the modification of the DNA methylation and histone (Burrggrreen, para 1). Burrggrreen adds that the process occurs alongside RNA-mediated modifications and involves self-sustenance loops and structural inheritance (Ho DH 3). There are particular reasons why the study of epigenetics is important today (Suter and Aagaard-Tillery, para 45). They add that pollution and global climate change in relation to global warming means that the human race needs to survive in the continually changing environment. This is in relation to what the two articles by Burrggrreen and Feero et al. have discussed- the body will need to alter its genetic sequence so that it can be able to handle the dangers that both our genetic makeup and environmental changes present. The process of epigenetics occurs without the modification of the gene sequence. The idea of epigenetics has not been fully embraced partly because it is not a part of physiological investigations (Feero et al., para 4). Any change in environment continually affects the subsequent generation since there is suppressing or expressing a certain character. This expressing or silencing of gene does not affect the gene sequence for at least some generations (Burrggrreen, para 1). The understanding of the role played by epigenetic changes in regulating the expression or silencing of genes has seen significant advancement over the past decade. These changes are simple chemical alterations in the DNA that do not affect the chief base-pair sequence of the DNA. In the aforementioned DNA methylation involves enzymatic methylation of the cytosine nucleotides that are found in some regions of the DNA. The transcription does not occur Summary Essay Example | Topics and Well Written Essays - 250 words - 93 Summary - Essay Example The author discusses about the Stone Age era by shedding light on Neanderthals that coexisted with each other at that time. Furthermore, the author explored the concepts of homosapiens. Homosapiens began to formulate a certain religious behaviour. The city of Mesopotamia contained pottery and other artifacts that were made of mud and belonged to temples. Unlike the solidity of the Egyptians tombs the houses seen in Mesopotamia were made from different materials, were shaped as a rectangular mud walls and were covered with a palm trunk roofs. Another ancient place that the book discusses is the Indus valley, Harapan, Mehrgarh and Mohenjo-Daro. These areas are considered some of the most ancient civilizations within Pakistan’s territory. The book then moves onto discusses a brief history from the old civilized Rome. Their comprehensive approach to urban architecture helped the empire construct hundreds of cities throughout the Mediterranean. Finally the book discusses the influe nce Islam had on the overall architectural design of the globe (Kostof and

Seek Godly Counsel Assignment Example | Topics and Well Written Essays - 250 words

Seek Godly Counsel - Assignment Example Most people resort to the result of prayer after seeing that everything else has failed, which, in most cases do not work out. The bible says   â€Å"cursed is the man who relies on his own understanding.†, â€Å"blessed is the man who does not walk in the counsel of the ungodly.† Anyone who is in   need of any monetary advice shouldn't seek it from the ungodly people.Pray about something you want to do and talk to godly people about it before executing the plan. Prayers and godly people help one to avoid errors in financial matters. Before purchasing any good or even looking for financial assistance from either individual financial institution, ask a godly person and pray about it. Do not do things impulsively.When entering into a contract with anyone over finances, do not be in a haste to put your signature on any paper until you counter check it thoroughly. Easy come, easy go. Best things in the world take time so do not be hurried in doing something. God took lo ng to deliver Israelites from captivity but it was worthy it so borrow a leaf from there.The bible gives very vital financial advice: Gold and silver comes from God, so start asking God for financial guidance; the more you give, the more you receive, be generous to the less unfortunate; there is joy in sharing; states, â€Å"Where your money is, that's where your heart will be.† Learn to lean not on your own understanding and start incorporating God's counsel in your finances and you will realize that you are enjoying your finances and your financial life is perfect.

Newater Brand And Singapores Water Reclaimation Environmental Sciences Essay

Newater Brand And Singapores Water Reclaimation Environmental Sciences Essay Water is an essential element for the survival of all living things in the world; including human beings. The current consumption of domestic water per capital in Singapore stands at 158 litres per day (Ministry of the Environment and Water Resources 2011).As Singapores population and economy is increasing, the industry and its people requires more clean water daily.However, Singapore does not have sufficent source of natural water supply for the growing consumption and have been heavily dependent on Malaysia to supply raw water since the 1961 agreement between both neighbhouring countries.However, Singapore has now decided not to extend her water agreement which terminates this year (Singapore Press Holdings Ltd 2010).Therefore, can the government still cater to the growing water demands of its population? 1.2 Singapores Water Reclaimation Study The solution to the above problems lies in the unlikely sources from dirty and used sewage water.Scientists in Singapore mastered the process of using reverse osmosis technology to produce safe and clean drinking water for its population.Every housing and toilets are well connected to an independent sewerage system and as long as the residents keep flushing, the country will never run out of sewage water! This technology was projected to solves 7% of the countrys demand during the introduction but now this figure is expected to rise rapidly to replace the initial water agreement with Malaysia when it expires this year. Imported water from Malaysia supplies 33% of the water needs.There are also local catchments throughout the country which provides 50% of the water needs and the remaining 10% through desalinated water by converting seawater (Cezar Tigno 2008).However, for research purpose of this study; the focus will be purely on Singapores recycled water which is branded as NEWater. The NEWater Brand NEWater is the result of high graided reclaimed water which is the output of treating used and dirty water.It has been certified a pass grade after being scrutinised by over 65 000 vigurous scientific tests and has even surpassed the requirements of the World Health Organization.Its most notable and recent award includes the Water Project of the Year held by Global Water Awards in 2009 (PUB 2010).Figure 1 below shows a screenshot of a NEWater Bottled drink which is 100% made from recycled water. Figure 1. Screenshot of NEWater bottled drinks (Ong Dailin 2009) These bottled drinks are the combined efforts between the PUB(Public Utility Board) and the Ministry for the Environment and Water Resources(MEWR) since initiating the Singapore Water Reclamation Study in the year 1998.Since its interception in 2003, NEWater has primarily served Water Fabrication industries and also acted as a coolant for large machineries.In due time, it was introduced to household residence (Lin Jiamei 2010). However, PUB has constantly backed off from the idea of selling the product commercially to mainstream consumers.Its main objective was to raise the awareness with its residents and it achieved that by distributing a sample of the NEWater bottled drink at a public exhibition during the National Day Parade Celebrations in 2005.Currently, there are a total of 5 NEWater plants in Singapore.They are located in Kranji, Ulu Pandan, Seletar, Bedok and in Changi.SembCorp NEWater Plant located in Changi is the latest and the biggest project to date.This project is a jo int collaboration between SembCorp and PUB (Net Resources International 2011). CHAPTER 2: LITERATURE REVIEW 2.1 NEWaters Advanced Membrane Technologies Figure 2. Screenshot of 16 and 8 inches Advanced Membrane System (PennWell Corporation 2011) The entire NEWaters process is actually based on Advanced Membrane Technologies.The two major equipments involved in this techological process includes the NEWater Pilot System and the nanofiltration or Reverse Osmosis membrane skid.Firstly, the Pilot System consists of Ultrafiltration, Reverse Osmosis and Ultraviolet disinfection units.Secondly, the Nanofiltration membrane skid is highly versatile in performing feasibility studies on liquid waste treament and recovery. Figure 2 shows the screenshot of a 16 and 8 inch Advanced Membrane System used in Bedok NEWater Plant in Singapore.This assembly consists of a spiral-wound and a tubular pressure vessel where different types of Reverse Osmosis and Nano Filtration membranes could be tested based on the liquid wastes nature and requirements.This test skid allows easy optimization of membrane operations through various imperative process parameters such as flow rate and pressure (Temasek Polytechnic 2011).PUB regularly conducts more than 80,000 tests on a monthly basis to cover up to 290 water quality parameters pertaining to physical, biological and chemical conditions (AsiaOne 2011). 4.2 NEWaters Treatment Process Figure 3. Flowchart of NEWaters Factory Treatment Process (PUB 2002) Figure 3 illustrates the brief flowchart process of a typical treatment process of NEWater in Singapore.The first process refers to the collection of dirty and untreated sewage water from home and industries.These water will then be channeled to water reclamation plant to process for the treatment.After which they will known as treated Secondary Effluent and will be linked to their respective NEWater factories in Singapore.This is where NEWater is transformed through 3 key stages.The first stage is known as Microfiltration. The ultrafiltration membranes involved in this process are from Canada.In this stage the Secondary Effluents passes through membranes to filter out and a few contaminants will be retrained on the membrane surface.These include suspended solids, disease-causing bacteria, viruses, colloidal particles and protozoan cysts.The filtered water that passes through the membrane will contain only dissolved salts and organic molecules which will follow to the next stage; Rev erse Osmosis. Figure 4. Multiple Barrier Approach for the development of NEWater (PUB 2002) In the Reverse Osmois process a semi-permeable membrane is used where its small pores allows diminutive small molecules like water molecules to pass through.This process will removes smaller sizes of bacteria, nitrate, sulphate, heavy metals, chlore, aromatic hydrocarbons, disinfection through products and pesticides.At this stage, the NEWater is already of a high grade water quality and proceeds to the next stage of Ultraviolet Disinfection(UV). Figure 4 clearly shows the multiple barrier approach to eliminate the different impurities during each development of the process before proceeding to the next stage. The final stage is Ultraviolet Disinfection.These Ultraviolet Disinfection units comes from England.In each individual units, there will 6 UV lights which will emit up to 800 degress in temperature.Since the boiling temperature of water is at 100 degree celsius, the water will be encased in a quartz casing. The pH level of the water will drop to acidic level since it has went through the first and second stage and now has lack of minerals and salt.Sodium Hyroxide will be added further to bring back the pH level.The resultant outcome from this final stage is NEWater, which will then be pipped out to various homes and industries across the country (PUB 2010). CHAPTER 3: DATA ANALYSIS 3.1 SWOT Analysis of NEWater Michael Porters SWOT Analysis is used to identify the Strengths, Weakness, Opportunities and Threats for NEWater in Singapore.Table 1 below, shows the SWOT Analysis Model for this innovative product. Table 1. SWOT Analysis of NEWater Strengths Humans produce dirty and untreated water on a daily basis without fail.Its a natural process and one that is vital for the core development process for NEWater.This process was illustrated in Chapter 2.Currently in Singapore, there are a total of 5 NEWater plants.The latest and biggest among those plants was constructed in Changi.Together with the other existing 4 plants, 30% of the water demands in Singapore will be solved by these plants.In addition, NEWater process and technology is not dependent on any weather conditions as its direct source is from the dirty and untreated water; discarded by humans.These plants are also environmental and nature-friendly as they dont require any natural resource for its production.In fact, the SembCorp NEWater plant in Changi; is the only large scale recycling plant in the world ever to be constructed on top of a water reclamation plant (FaverSham House Group Ltd 2010). With the water agreement signed by Singapore and Malaysia in 1961 before independence is poised to expire this year; it will poses no adversities to Singapore due to its reliance on the local NEWater plants to match the water demands of its citizens.As often in the past 50 years, Malaysian politicans would use water as a factor during serious bilateral disagreements with Singapore.More often,Singapore often had to submit to their favours as they have an upper hand in supplying water to the country.Now, this issue will no longer be a thorn between both these countries anymore as Singapore will no longer need to depend on them for imported water.This would also enable to bridge the broken relationship between these two countries (AsiaOne 2011). Weaknesses The entire infrastructure and cost of building a NEWater plant is a costly affair.For example, the SembCorp NEWater plant was constructed at a cost of $180 million in June 2010.Such cost will increase drastically when more NEWater plants are required to meet water demands in the near future.The machines in these plants are also of high cost and maintainence (Vincent Wee 2009).Secondly, Singaporeans are traditionally accustomed to drink directly from the taps and view the NEWater as dirty and unacceptable for drinking.They believe that NEWater isnt strong enough to eliminate toxic materials and chemicals which can be washed away at homes or small businesses.Currently, this proves as a big pschyological barrier in the mindsets of these people to readily accept the NEWater technology in Singapore (Singapore Press Holdings 2002).As explained in Chapter 2, the entire process of NEWater is complex and goes through various stages before completion.Since these processes are complicated; any human or computerized errors at any stage will not allow the product to be delievered within the required standards. Opportunities Currently NEWater is only channeled to homes and industries but is yet to be sold as a commercial bottled drink in the market.NEWater could enter the mineral water industry as a bottled recycled drink to compete with other brands in the market as well.This will enable the product to gain both awareness and confidence among Singaporeans.These bottled drinks which are made and manufactured in Singapore could also be marketed as a global product to target a wider audience. Attractive pricing will lure customers to this product since it has passed International Quality and received many global awards as explained in Chapter 1.3. Threats Everyday the world discovers new, emerging and deadly epidemic viruses due to the advancement of technologies.Toxic materials also play an integral part in poisoning the NEWater and imposes a severe threat to mankind.Therefore more stringent and sensitive instruments are required to perform additional parameters in the quality of the technology to ensure that the output NEWater is virus-free and safe for drinking.Any lapse in such technology will result in a huge disaster in Singapore (Amresh Gunasingham 2009). Summary Based on the SWOT Analysis, its evident enough that NEWater has more positive factors than negative factors internally. Externally, it has a balanced opportunities and threats for the product.It has numerous strength factors which makes it a reliable and innovative product in the current technological world.Therefore, the product still has scope for marketing it internationally and locally.However, It also has to keep abreast with the toxicological and microbiological issues affecting it externally. 3.2 Financial Implications for NEWater Technology Although the infrastructure for the construction of such NEWater plants are high in cost as well as maintainence due to the technology involved in these machines; the local consumers are buoyed by the fact they were paying much lesser than what they used to pay before the interention of NEWater.For example, before the introduction of NEWater, Singaporeans had to pay $1.15 per cubic metre. Now, this price was lowered by 15 cents to $1 per cubic metre. With the demand for NEWater rising to 30% through industries and homes; a price reduction will benefit the local small businesses and consumers as an incentive. The operational efficency from these NEWater plants also played an integral role in the price reduction by the Government when it was introduced in April 2007 (May Wong 2007). CHAPTER 4: RECOMMENDATION 4.1 Future Direction for the NEWater Technology With the current NEWater Technology solving up to 30% of Singapores water demands, more NEWater plants will be commissioned.Currently, the other 33% of Singapores water demands are satisfied through imported water from Malaysia.In an event of a distaster or a severe drought in Malaysia, Singapores water supplies will also be affected in the process.Therefore, to reduce the over reliance on imported water from Malaysia, Singapore will need to develop more NEWater plants to meet the water demands of its population.It is also economical as the production of water will be within Singapore and fears of a price hike from Malaysia on its imported water will also be eliminated.This will also pave the future on the usage of untreated sewage water into a safe and drinking water culture for the entire country (Victoria School 2005). 4.2 Futher Improvements for the NEWater Technology NEWater Technology is the only realistic solution available for Singapore to solve its future water crisis, besides its existing local catchments and desalination process which are dependent on weather and sea water sorely.However, NEWater has yet to be a commercial and global product.NEWater could be packaged in attractive bottles and sold globally.International and local celebrities could be used as Models to promote the drink so that worldwide and local customers are attracted to it.The pricing of NEWater as a bottled drink should be lower than the existing mineral water drinks in the market.The pricing will definately be a pull factor for most budget minded consumers who wish to try out a new and different taste than compared to most mineral water drinks in the market.A proper marketing mix through Product, Price, Place and Promotion should be practised by PUB to market its innovative product of the 21st century.Free sample sized bottles can be distributed in public road shows as a bait for customers to purchase the product. PUB should also tie up with major fast food outlets and restaurants in the Food and Beverage Industries like Macdonalds, Pizza Hut and KFC to bundle up NEWater as a package and sell together with their signature dishes to their loyal consumers.This will enable a wider market penetration rather than common advertisements in Television or the Internet. 4.3 Conclusion NEWater is a growing brand in Singapore due its economical and simple soultion to future water crisis.However, efforts must be made by the Government to market it to the local singaporeans on the product and its safety as there are many Singaporeans still grippled with the pscyhological barrier of drinking from recycled water.PUB has yet to make its product a global brand and is keeping it as an internal project.PUB should break free by selling its product on the stores and enter as a new competitor in the Mineral Water industry.This will speed up the process of educating the locals here who are quite new to this technology. On the other hand, PUB should place constant and high importance on its Research and Design Department for the NEWater project to constantly update the machines and ensure that safety isnt compromised through complacency.New and sensitive instruments are a must to ensure proper test is conducted at its highest quality.Only when PUB, has decided to balance its NEWater brand globally together with up-to-date precise technological instruments; it can achieve unprecedented quality for a local-made recycled drink!

Ballad of Birmingham :: Ballad of Birmingham Essays

Ballad of Birmingham In the poem Ballad of Birmingham, by Dudley Randall, written in 1969, Mr. Randall uses of irony to describes the events of the mothers decision, and also her concern for the welfare of her darling little child. It seems odd that this child would even know what a freedom march is, but this would be considered normal back in the early 1960's, when Mr. Martin Luther King Jr. had rallies and freedom marches to free the African American people from discrimination and segregation (Hunter 6). It also seems very ironic that the young child is acting like an adult in this particular situation (Hunter 12). I think the mother would be the one who would want to got to the march to free her people, not the child. In the poem "Ballad of Birmingham", by Dudley Randall, written in 1969, Mr. Randall uses tone and irony to describe the events of the mothers decisions, and as well as her concern for her child's well being. In the first stanza irony is used in order to make reading the poem more interesting. The situation in this first stanza is also very important. The little child is in a desperate situation and wants to help better the lives of the African Americans. Randall also focuses on specific culture here. The speaker is allowing the reader to make a mental picture of one specific march in Birmingham (Hunter 17). But, you know as well as I, that with peace marches and rallies comes violence and hostility. This is exactly what the little girls mother is afraid of, this is why she will not let her go to the march. It also seems weird that her mother is so sure that going to church, instead of going to the march, will be the best thing for her. (Hunter 19-20). Typically, a church is to be a very safe and sacred place where no-one would imagine a bombing or any other type of violence to happen. What is ironic about this is that going to church turns out to be the worst place for her to be (Hunter 21). Something else that strikes me funny is that her mother dresses her in her daughter in her best clothes to go to church with her. What is ironic here is that she ended up wearing them to her funeral instead (Hunter 26). There is also a shift in dialogue here in the fifth stanza(Hunter 27). Here the narrator starts to take over. The narrator's tone shows the reader the pride and